This page gives a sense of the kinds of situations I am most often brought into, and the ways I tend to work with companies.

It is not a complete list. Every company is different, and every engagement evolves in its own way. The intention here is simply to describe the types of challenges and contexts where I am most often able to add value.

The kinds of situations I am usually brought into:

I am most often asked to get involved when a company needs to grow, reset performance, or work through a period of commercial or leadership change.

That might include situations such as:

• Growing revenue or expanding into new markets
• Entering new international markets
• Resetting or strengthening commercial performance
• Building or developing a sales or commercial team
• Clarifying commercial priorities and direction
• Improving pipeline quality and conversion
• Working through a period of business or leadership change

The kinds of work I typically end up doing:

In practice, the work usually involves a mix of leadership, strategy, and delivery.

Depending on what is needed, that might include:

• Shaping and delivering growth or go-to-market strategy
• Supporting international market entry
• Acting as interim commercial or sales leadership
• Building, coaching, and developing commercial teams
• Strengthening sales structure, process, and capability
• Developing strategic partnerships and alliances
• Supporting leadership teams with commercial decision making
• Turning strategy into practical execution

How I work with companies:

I work in different ways depending on what the company actually needs at that point in time.

In some situations I step into interim leadership roles and take responsibility for direction and delivery.

In others I work as a trusted advisor to founders, CEOs, or leadership teams.

In smaller or earlier-stage companies I am often highly hands-on, rolling my sleeves up, identifying what is needed, shaping the approach, and helping deliver it.

The common thread is that I work as part of the team, not outside it. I stay focused on growth, outcomes, and practical progress rather than abstract advice.

Context and scope:

My work has included:

• Schools and school groups
• Universities and higher education providers
• Online schools and digital learning providers
• Academic and educational publishers
• Education services and education-led companies

Across:

• UK and international markets
• B2B, B2G, and B2C commercial models

Every engagement is different:

There is no single fixed way of working. Some projects are short and focused, while others grow into longer-term advisory or interim roles. In many cases the work starts with a specific commercial challenge and evolves into wider leadership and growth support. If your particular situation is not listed above, that does not mean I cannot help. Much of my work comes from situations that do not fit neatly into a predefined category.

If you would like to talk about your situation and whether I might be able to help, I would be very happy to have a conversation.